Jaipur, January 20, 2021.

In a move to expand its penetration and strengthen its leadership in the North, BharatMatrimony, India’s leading matrimony service, today announced the launch of, an exclusive matrimony service for the Rajasthani community. The service is available on app, mobile site and desktop. With this,and the addition of BihariMatrimony, the number of language-based online matrimony services under it has grown to 17 including MarathiMatrimony, BengaliMatrimony, PunjabiMatrimony, TamilMatrimony and TeluguMatrimony.

According to the 2011 Census, 6.1 Million from Rajasthan in the age group 20-29 are unmarried. This presents a large opportunity for matrimony services.

Talking about the launch, Murugavel Janakiraman, Founder and CEO of, said, “Our goal is to penetrate North India further and grow aggressively. This is a fairly large opportunity. Through our current app, we have understood the unique preferences of the Rajasthani community and would like to serve Rajasthanis worldwide better with the new exclusive service. With thousands of successful matches every year in Rajasthan already happening on BharatMatrimony, we are sure will benefit thislarge community.”