New
Delhi, July 2026.
MediaTek,
the world’s leading fabless semiconductor company powering nearly 2 billion
connected devices a year,reiterated its focus on shaping the future of the Smartphone Imaging and Edge-to-Cloud Ecosystem
at its flagship MediaTek Tech Day in New Delhi today. The event “Beyond
the Lens,”spotlighted the incredible technologies enabled by MediaTek’s SoCs
that make flagship smartphone imaging experiences possible, while reinforcing
the One MediaTek vision across automotive, data centers, AI PCs, and
other connected technologies beyond smartphones.
Key
industry voices, includingmedia representatives, tech analysts, professional photographers,
KOLsandOEM stakeholders from, Vivo, Motorola andXiaomi shared their viewpoints
atinsightful discussions on the next frontier ofimaging
technology. These conversations also underscored the overarching One MediaTek
vision, a unified strategy showcasing the vast scale of the company's evolving
technological ecosystem and seamlessly connecting intelligent solutions from
Edge to Cloud.
Speaking at the event, Anuj
Sidharth, Director, Marketing and Corporate Communications, India and
SEA,MediaTek, highlighted breakthrough imaging innovations such as 18EV HDR
Fusion for extended dynamic range and 4K120 Super EIS for smooth, cinematic
capture. He also outlinedthe brand update, highlighting MediaTek's continued
momentum and leadership in high-performance computing across India's
fast-evolving multi-deviceecosystem.
“Beyond the Lens”featured
dedicated experience zones that showcased MediaTek's imaging technologiesthrough
devices such as the vivo X300 Pro powered by the MediaTek Dimensity 9500, the OPPO
Find X9s powered by the MediaTek Dimensity 9500s, and the Motorola Edge 70 Pro and
the Xiaomi 17T powered by the MediaTek Dimensity 8500.
On the sidelines of the event,Anuj Sidharth, Director, Marketing and Corporate Communications, India and SEA,MediaTeksaid, “Smartphone photography
continues to shape consumer expectations and with the MediaTek Dimensity
9500flagship SoC and the MediaTek Dimensity 8500 Premium SoC, we are meeting
that demand head-on.Equipped with next-generation AI-ISPs,the chipsets elevate
computational photography without compromising on power efficiency. At
MediaTek, we believe that truly brilliant technology is about more than just
creating products, it's about delivering incredible experiences that positively
impact people's lives.With our ecosystem partners, we continue to deliver
innovations that empower users to capture every moment with greater clarity, creativity,
and intelligence.”
The event also
witnessed an interactive panel discussion, titled 'Who Really Takes the
Photo?', moderated by Rajiv Makhni. The panel brought togetherRahul Jhangiani, professional photographer, Anuj
Sidharth, Director, Marketing and Corporate Communications, MediaTek India
& SEA, Paigham DanishCTO, Head of Product & GTM, vivo India, Gautam
Batra, Associate Director - Product Marketing, Xiaomi India and Shivam Ranjan,
Marketing Director- APAC, Motorola Mobility. Each panelist brought a unique perspective
to what trulymakes a great photo – the chip, the camera hardware,orthe person
behind the lens. Together, the
panelistshighlighted how human perspective, advanced camera sensors, and the
processing power of the ISP work together to deliver the perfect shot.
Additionally, the MediaTek TechDay alsowitnessedinsightful conversations
around the MediaTek roadmap and itslatest technologies:
·
Latest
Flagship & Premium chipsets: Showcased
the MediaTek Dimensity 9500s, Dimensity 9500 and Dimensity 8500 SoCs that
delivers leadership in AI, imaging, gaming, connectivity and power efficiency.
·
One MediaTek – MediaTek’s
expansion beyond smartphones into automotive, data centers, AI PCs and more,
streamlined its portfolio as it scales across categories: Dimensity for smartphones, Dimensity AX for automotive, and Dimensity
CX for compute platforms.
·
Automotive Momentum – 20+ partnerships with leading automakers worldwide and 190+ ongoing
projects under the Dimensity AX platform.
·
Compute Momentum –Demonstrated MediaTek's growing focus on AI compute platforms and
next-generation computing technologies.
·
Discussions on the
MediaTek’s broader technology roadmap spanning smartphones, connectivity, Imaging
capabilities, AI computing, and intelligent edge devices.
MediaTek remains the
No. 1 smartphone chipset brand in India, with a 49% market share in Q2, 2026, a
position it has now held for 24 consecutive quarters.
The MediaTek
Technology Day is an interactive platform to showcase the latest innovations
that are reshaping everyday life. 'Beyond the Lens' is in tune with
MediaTek's philosophy of making great technology available to help consumers
connect seamlessly with the things that shape our daily lives, by enhancing, enriching,
and making us smarter and more creative.