New
Delhi, May 2025.
ExxonMobil
Lubricants Pvt Ltd, an ExxonMobil affiliate in India that markets Mobil™ branded lubricants, today announced
the launch of its new commercial as part of its ongoing ‘Unforgettable Journeys’ campaign, with the latest installment
spotlighting Mobil 1™, the world’s leading synthetic engine oil brand.
Featuring Bollywood icon Hrithik Roshan, the commercial draws a
powerful synergy between Hrithik’s drive, India as a nation of dreamers and
doers and the performance of Mobil 1™, all united by shared passion and the relentless
pursuit of excellence.
The
latest commercial brings together Bollywood icon Hrithik Roshan and his father,
Indian film producer and director, Rakesh Roshan, on-screen for the very first
time. As Hrithik marks 25 years in the film industry since his successful debut
in Kaho Na Pyaar Hai, the campaign celebrates his unwavering passion and
pursuit of excellence to deliver unforgettable performances. His journey also mirrors
India as a nation— where
dreamers defy odds and doers turn ambition into achievement. It reflects the
spirit of a country that is constantly evolving, where every generation dares
to imagine a better future and works tirelessly to achieve it. Sharing this
same spirit is Mobil 1™—a brand that continues to redefine the possibilities of
engine oil. Powered by cutting-edge technology, it evolves with the times to
deliver the most innovative and highest performance engine oils that keep your engine running
like new.
Charlene Pereira,
Managing Director, ExxonMobil Lubricants Private Limited, said, “For decades, Mobil 1™ has proven to perform in
the toughest conditions—lab-tested, road-driven, and track-proven—with engines
still in remarkable condition after significant mileage. The Mobil 1™ brand commitment is to deliver the most
innovative and highest performance engine oils that “keep your engine running
like new” so you can freely explore India and enjoy life to the fullest.”
Actor Hrithik Roshan, who
joined Mobil™️ as a
brand ambassador in 2023, expressed his excitement about continuing the
‘Unforgettable Journeys’ campaign. Talking about the campaign, he said, "My
collaboration with Mobil 1™️ has always felt effortless, it’s an
engine oil brand that stands for the highest performance and innovation,
attributes that exude confidence. The 'Unforgettable Journeys' campaign speaks
to my own belief that life isn’t just about destinations – it’s about the
experiences that shape an Unforgettable Journey. This campaign has given me one
such unforgettable and incredibly special experience - the opportunity to share
screen with my father, for the very first time."
Indian
film producer and director, Rakesh Roshan, added, “I’m truly excited to share the screen with
my son Hrithik, for the first time. It’s a special moment, not just as a father
but as someone who’s witnessed his incredible journey. Our collaboration in the
‘Unforgettable Journeys’ campaign feels even more meaningful, as we both share
a passion for the pursuit of excellence.”
The
commercial is now live across television and digital platforms. Visit [https://youtu.be/zBqDd8pkMI8]
to watch it.