Jaipur,May, 2025.

Shriram Farm Solutions, a division of the DCM Shriram Ltd., launched its new age  Specialty Plant Nutrition products& shared the farmer success with Shriram Crop Protection & Seed Products launched in recent past. The event took place at MarriottHotel,Jaipur, Rajasthanwhere prominent channel partners from the region convened to witness theelectrifying launch of these innovative solutions. Not only this, 125+ distributors as well as viewers online witnessed the grand award ceremony of the high performing distributors in different business verticals.

In step with the pressing needs of Indian farmers and the national vision for sustainable agriculture, the company introduced two advanced liquid fertilizers – ‘SHRIRAM PICASOL’ and ‘SHRIRAM MAGNICA’. Both products are India’s first to feature Bioactive Titanium, developed through a patented technology. Titanium enhances plant resilience to environmental stress, enabling more efficient nutrient use and better returns for farmers.‘SHRIRAM PICASOL’ focuses on intensifying fruit colour and boosting uniformity, while ‘SHRIRAM MAGNICA’ addresses fruit deformities and extends shelf life – two critical issues for export and premium markets.

The company received an overwhelmingly positive response from thousands of growers and channel partners following the launch of its innovative insecticides, Shriram Chrone and Shriram Trexter, last year. Channel partners were particularly enthusiastic about the testimonials showcasing the pre-commercialization trials of Shriram Saisho, a patented insecticide developed in Japan.

In a move to further strengthen its weed management and insecticide portfolio, the company announced the launch of Shriram Acriter, a selective herbicide designed to control problematic weeds in maize and sugarcane.Further enhancing its broad-spectrum offerings, the company launched a unique Seed dresser Shriram Verlust targeting fungal diseases as well as insects

For one of the crucial crops of the region, Bajra, the company launched a high performing variety Shriram 8870 which has created a wave of excitement among the community. Farmers success of its key bajra hybrids Shriram 8866and Shriram 8860 were also shared. In Vegetable seed business, high virus tolerant variety Shriram Heena tomato and Shriram 2112 Bhindi launched in recent past has given significant benefit to the farmers.

Thesenew product introductions mark a strategic step towards empowering Indian farmers to grow more, both — sustainably and profitably.

Mr. Sanjay Chabbra, Executive Director & Business Head, states, “As SHRIRAM Farm Solutions continues to push the boundaries of agricultural innovation, these new-age product align with the company's commitment to empowering growers with science-backed solutions that address their evolving needs and drive sustainable agricultural practices”.

About Shriram Farm Solutions:Shriram Farm Solutions (SFS) is a part of DCM Shriram Ltd, a leading business conglomerate with a group turnover of Rs. 12741crores. Shriram Farm Solutions is in the business of agri-inputs such as Seeds, Specialty Nutrition and Crop Protection categories.