Gurugram, July 2025.

Samsung, India’s largest consumer electronics brand, is redefining the home entertainment experience with its industry-leading Quantum Dot technology, setting a new benchmark for picture quality and color precision.

Designed to deliver richer, more lifelike visuals, this breakthrough innovation enhances brightness, contrast, and color accuracy, transforming the way content is experienced. Democratizing premium visual display innovation and experience for the Indian consumers, whether it’s a blockbuster film, an intense gaming session, or a high-energy sports match, this technology by Samsung elevates smart home living and lifestyle.

What makes a QLED TV a Real QLED is its ability to deliver 100% color volume powered by Quantum Dot technology, ensuring vivid, precise, and consistent picture quality. Backed by certified safety standards and free from harmful materials like cadmium, Samsung QLED TVs stand out as the real and safe choice for immersive, high quality TV watching experience.

Samsung’s latest QLED TV lineup has received the ‘Real Quantum Dot Display’ certification from TÜV Rheinland, validating compliance with global standards and reaffirming its leadership in premium display technology.

The Three Pillars of a Real, Safe QLED Experience

Quantum Dot Sheet

Samsung QLED TVs feature a dedicated Quantum Dot Sheet infused with over 3,000 parts per million

of quantum dot material, delivering exceptional color accuracy, deep contrast, and brilliant brightness. This high-performance film not only enhances energy efficiency but also ensures vibrant, long-lasting picture quality from every angle. Elevating this further, Samsung integrates AI-powered picture enhancements to optimize every frame. The result is ultra-pure, consistent color across brightness levels, free from the distortion common in conventional displays. Together, these innovations create a more immersive, power-efficient viewing experience, engineered for clarity, performance, and durability.

Cadmium-Free

Samsung pioneered the development and commercialization of cadmium-free quantum dot technology , setting a new industry benchmark for eco-friendly, high-performance displays. For over a decade, the brand has led the evolution of Quantum Dot innovation, continuously pushing the boundaries of sustainable engineering and visual excellence.

Today, all Samsung QLED TVs are 100% cadmium-free, RoHS compliant, and SGS certified, ensuring safer long-term usage, reduced environmental impact, and a premium viewing experience backed by cutting-edge R&D and world-class engineering.

Secured by Knox

Built-in Samsung Knox ensures multi-layered protection at the hardware, platform, and service levels. Whether streaming, browsing, or using smart apps, users enjoy industry-grade data protection across their TV ecosystem.

As consumers increasingly seek cinematic experiences in their living spaces, Samsung remains at the forefront, driving meaningful innovation through Real Quantum Dot technology. With unmatched picture quality, certified safety, and long-term durability, Samsung QLED TVs redefine what it means to watch, play, and connect at home. More than just a category leader, Samsung is shaping the future of home entertainment by making lifelike, advanced visual experiences more accessible to households across India.

The complete AI TV range is available through Samsung’s official online store, exclusive brand outlets, and leading retail partners nationwide.