Mumbai, November 2025.

Allied Blenders and Distillers (ABD), India’s largest domestic spirits company by volume, proudly announces the expansion of its successful brand ICONiQ with the launch of ICONiQ WINTER International Grain Whiskyin Uttar Pradesh and Haryana. Building on the strong consumer response in Maharashtra, this launch marks the next chapter in ABD’s innovation journey and reinforces its commitment to redefining how India celebrates whisky during the festive winter season.

ICONiQ continues to deliver exceptional growth, doubling both its volumes and market share this year in the prestige whisky category. In Uttar Pradesh, ICONiQ is now the No. 2 brand, having crossed 1 million cases in just the first five months of this financial year. The brand witnessed significant improvement in market share in both the states of Uttar Pradesh and Haryana.

Crafted to complement the northern chill and festive warmth, ICONiQ WINTER is India’s first whisky designed specifically for the winter months. The blend combines real spices such as cinnamon, clove, nutmeg, pepper, cardamom, and ginger with select Scotch malts and Indian grain spirits. Aged in Bourbon Oak Casks, the whisky delivers a rich, smooth profile with toasted notes and a lingering, cozy finish. It captures the essence of winter through a perfect balance of warmth, comfort, and celebration, appealing to discerning consumers seeking something new yet familiar.

Alok Gupta, Managing Director at ABD, added, “ICONiQ WINTER reflects our belief in innovation and understanding consumer preferences. Northern India, with its vibrant festive culture and appreciation for fine spirits, provides the ideal setting for this seasonal creation. We aim to keep the whisky experience dynamic and exciting for evolving consumers. With ICONiQ Winter, we bring warmth and craftsmanship together in a bottle that truly celebrates the season.”

ICONiQ WINTER International Grain Whisky is now available across leading outlets in Uttar Pradesh and Haryana. In Uttar Pradesh the brand makes its debut and is priced at ₹620 for 750 ml and ₹160 for 180 ml. In Haryana, it will be available at ₹570 for 750 ml and ₹170 for 180 ml.

With this launch, ABD strengthens its presence across North India and continues to lead innovation in the Indian whisky landscape. ICONiQ WINTER celebrates the warmth of the season and the spirit of togetherness, marking another milestone in ABD’s journey of craftsmanship and consumer-first innovation.