Ajmer, June 2026.

Indriya, Aditya Birla Jewellery, has launched its first store in Ajmer, further strengthening its growing presence in Rajasthan. The launch marks the brand’s fifth store in the state, reinforcing its focus on culturally rich markets that demonstrate strong affinity towards jewellery, celebration-led purchases, and evolving preferences for design-led retail experiences.

Strategically located at Vaishali Nagar, one of the city’s prominent retail destinations, the store has been thoughtfully designed to offer an immersive and customer-centric jewellery experience. As one of Rajasthan's prominent cultural and spiritual centres, Ajmer embodies a unique blend of heritage, tradition and modern aspiration. With jewellery playing a significant role in the city's celebrations, weddings and family milestones, Ajmer presents a strong opportunity for Indriya to connect with consumers seeking exceptional craftsmanship, timeless designs and trusted quality. Spanning a wide assortment of over 32,000 designs, the store caters to diverse consumer needs across bridal jewellery, festive collections, contemporary statement pieces, and lightweight everyday wear. Reflecting Indriya’s design-first philosophy, the store combines traditional craftsmanship with modern aesthetics, while dedicated spaces such as a kaarigari room create an elevated shopping journey for individuals and families alike.

With this launch, Indriya continues to strengthen its presence across Northern India bringing its expansive jewellery portfolio and signature in-store experience closer to consumers across the city.

Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Rajasthan has always been one of India's most culturally rich and jewellery-oriented markets, where jewellery is deeply intertwined with celebrations, traditions and personal expression. Ajmer, in particular, continues to demonstrate strong consumer affinity for quality craftsmanship and meaningful design, making it an important market in our growth journey. The launch of our first store in the city reflects the encouraging response we have received from customers and reinforces our confidence in the market's long-term potential. As consumer preferences continue to evolve, we remain committed to bringing a distinctive jewellery experience that combines contemporary design, exceptional craftsmanship and the trust of the Aditya Birla Group, while staying rooted in the cultural nuances and preferences of the region.”

As Indriya continues to expand its retail footprint across India, this new store reinforces its ambition to become a preferred jewellery destination for modern Indian consumers seeking design, emotion, and individuality in every purchase.