Bhilwara, Rajasthan,  September 2026.

 Livpure, a leading brand focused on enhancing everyday well-being, has expanded its retail presence in Rajasthan with the launch of a new Exclusive Brand Outlet (EBO) in Bhilwara. The new store brings Livpure’s growing portfolio of technology-led home wellness solutions closer to consumers in the city, while strengthening the brand’s retail footprint across the state.

The Bhilwara outlet showcases Livpure’s portfolio across home wellness and smart living, featuring Maintenance-free Water Purifiers, ClearDrop Technology, the 2X Filter Life Water Purifier Range, Voice-enabled chimneys, and other IoT-enabled, smart and energy-efficient appliances. With live demonstrations, the store offers consumers a hands-on experience of Livpure’s technology and solutions, while highlighting the brand’s focus on convenience, innovation and smarter everyday living.

Commenting on the launch, Mr. Rakesh Kaul, Managing Director of Livpure, said,“Our expansion into Bhilwara is another important step in strengthening Livpure’s retail presence and bringing our technology-led solutions closer to consumers. With innovations such as ClearDrop Technology, we are taking water purification beyond basic filtration to address emerging contaminants and deliver cleaner, safer drinking water. We see our Exclusive Brand Outlets as spaces where consumers can interact with our products, understand the technology behind them and experience the value they can bring to everyday living. Through our Exclusive Brand Outlets, we aim to make advanced solutions more accessible while creating meaningful consumer experiences.”

The Bhilwara launch also reflects Livpure’s continued focus on strengthening its presence beyond India’s major urban centres. With evolving consumer expectations and growing demand for technology-enabled home solutions, the brand is expanding its physical retail network to create greater access to its portfolio while offering consumers the opportunity to engage with products before making a purchase.

Livpure is accelerating its offline retail expansion as part of its larger growth strategy, with plans to establish 100 Exclusive Brand Outlets across key markets over the next financial year. The expansion is aimed at taking the brand’s wellness-focused ecosystem to a wider consumer base and creating more touchpoints for consumers across India.