Jaipur, 27 September,
2019. Jaipur Ambuja
Cements Ltd., a part of the global conglomerate LafargeHolcim and one of the
leading cement manufacturing companies in India, has been associated with Jaipur Pink Panthers as the Title Sponsor of
the team at the Pro Kabaddi League 2019.
As part of this association, Ambuja Cement hosted
a Meet and Greet Session today when Bimlendra Jha – MD & CEO of Ambuja
Cement – along with the Dealers and Distributors met Abhishek Bachchan – owner of
Jaipur Pink Panthers franchise –and the team players.
Today, Pro Kabaddi League celebrates this
sport by hosting matches in 10 cities across India. Every year, it is gaining
greater momentum, engaging a larger number of audience. This year too, the
tournament’s viewership continues to grow across the country. For Ambuja
Cement, therefore, this thriving sport represented the aptplatform to be
associated with as it provided a compelling marketing platform to access
ahighly engaged and quality fan base.
This exciting partnership presented a great value proposition for Ambuja
Cement which has enhanced national as well as local market promotion,
activation and engagement with its consumers and trade.
As part of the partnership, among others Jaipur Pink Panthers’ players
have been sporting the logo of Ambuja Cement on front of the jersey in all
matches. This partnership is enabling Ambuja Cement carry out trade and
on-ground engagement in key markets, besides creating a stronger association
with the sport and the team.
Commenting on the Title Sponsorship, Bimlendra Jha – MD&CEO of Ambuja Cement
– said, “Ambuja Cement is a brand with
strong rural presence. Supporting a rural sport like kabaddi is in line with
our passion for strength. We are proud to be associated with Pink Panthers,
representing a state where we have a growing presence with our largest
investment in a decade coming up at Marwar Mundwa. The team has displayed
exceptional performance and I wish them best for the rest of the tournament”
Abhishek Bachchan –
owner of Jaipur Pink Panthers franchise – said, “Jaipur Pink Panthers are glad to be partnered with
Ambuja Cement as our Team Title Sponsor for the Pro Kabaddi League Season 7.
The sport of Kabaddi represents qualities like focus, flexibility and strength;
and our association with Ambuja Cement draws fine parallels to all these
qualities. The partnership with Ambuja Cement so far has been wonderful and I
am sure it will only grow stronger in the remaining season.”
