New Delhi, April 27, 2020: In an endeavour to raise public
awareness on the novel coronavirus, the National Skill Development Corporation
(NSDC) has partnered with Amazon India, to launch the “Fight Against
COVID-19 #AwareIndiaSafeIndia; Digital Campaign”. Using digital platforms
and online community engagement, the campaign will drive awareness on the
importance of precautionary measures in combating COVID 19 such as physical
distancing and maintaining hygiene. In addition to this, Amazon and NSDC will
engage students and skill trainees through NSDC’s network of 11,000+ Training
Centres, 800+ Pradhan Mantri Kaushal Kendra and digital interfaces.
Commenting on the campaign, Dr.
Manish Kumar, MD & CEO, National Skill Development Corporation said,
“The chain of infection can be broken by creating awareness at scale and we
believe that Amazon can scale up digital communication in a short span of time,
covering millions and impacting community behavior positively.”
Responding to the government’s appeal
to the private sector to step forward in the fight against COVID-19 , Minari
Shah, Head CSR and Director Corporate Communications, Amazon India says
“COVID-19 has impacted communities across the country. Relay of accurate
information especially regarding preventive measures is the need of the hour
for a voluntary and willing effort by people to control the pandemic. We are
keen to use our digital channels to disseminate authentic information about the
Do’s and Don’t’s about coronavirus to people in far corners of India and help
keep India safe.”
The partnership will identify
volunteers, namely ‘COVID-19 Digital Heroes’ through digital outreach
across various platforms. Students who are a part of Amazon’s ALEXA student
ambassador program will also act as COVID-19 Digital Heroes and help
amplify the campaign further. The campaign’s content will be aligned with the
official communication and guidance from the Ministry of Health and Family
Welfare and the Aarogya Setu app that has been launched recently.