Lexus Design Award India 2021
New Delhi, 10th August, 2020.
After three successful editions, Lexus India today announces the fourth edition of its prestigious Lexus Design Award India 2021 marking their footprint in the design space by providing evolving and prominent designers a space to showcase their creativity and talent. The call for entries are open from 6th August 2020 to 6th October 2020.The annual design competition offers professionals, students and design enthusiasts across the country a chance to exhibit their originality. Lexus India will embark on a digital journey with this edition of the awards.
With the aim to craft a better tomorrow, the Lexus
Design Awards India channelizes creations and designs. As the world is battling
the Covid-19 pandemic which has shaken the global social and economic
equilibrium to its core, the LDAI 2021 continues to build a stage for
individuals in stride to make the world a better place. The awards stand on the
guiding principle of 'Design for a Better Tomorrow.' In accordance with its previous editions, the
participants will need to manifest their core ideas basis on three key
principles of the Lexus brand- Anticipate, Innovate, and Captivate, along with
outlining how their designs would cater to the needs of the ever-changing
society.
Commenting
on the commencement of the Lexus Design Award India 2021 (LDAI), PB Venugopal,
President, Lexus India said, “We are delighted to announce the fourth edition of the
Lexus Design Award India. Lexus India is invested in supporting design
philosophy that challenges “Status Quo” to look at design solutions that craft
a better tomorrow. Lexus Design Awards provides a platform for the design
fraternity to showcase their talent in solving challenges and captivating the
hearts and minds of the consumers. The past editions have received an
overwhelming response with stellar entries by the very talented Indian design community.
We believe this year, we will surpass the earlier editions and are definitely
looking forward to “Designs for a better tomorrow”.
Entries at the
Lexus Design Award India 2021 will be judged across 10 categories on the
following:
A. Established Work (Client/ Self-Commissioned)
1. Product Design
2. Furniture Design
3. Textile Design
4. Craft Design
5. Design Thinking
6. Public Utility Design
7. Lifestyle Accessory Design
8. Design for Social Impact
B. Conceptual Work
9. Student Category
10. Open Category
The finalists from the conceptual category will receive an
exclusive mentorship program led by stalwarts of the design industry. The
program will allow candidates to get valuable recommendations and ideas from
experts, which can greatly influence to refine their projects.
Winners from
the 10 categories will be awarded the Lexus Design Award India trophies designed
by Michael Foley, the renowned designer who has set a benchmark in the design
space and was on the panel of mentors for LDAI 2020. The winning designs will be promoted on Lexus
India’s digital space along with the Guest Experience Centers across the country.
Entries from the 2 conceptual work categories (9 & 10) will also be
considered for the Lexus Design Award 2021, the international Design Award held
worldwide by Lexus International. The winners from the 2 conceptual work
categories (9 & 10) will be invited to the Lexus Design Event, at the Milan
Design Week 2021*
The winners of
LDAI 2021 will be announced in early 2021. The judges & mentors for the
award will encompass some of the celebrated and noted designers from India and
will be announced by October 2020.
Applications
and entries for the Lexus Design Award India are now open for submissions with
the deadline for the entries being - 6th October 2020. Details of
the Lexus Design Award India 2021 can be found at www.lexusindia.co.in/en/discover-lexus/lexus-design-award-india.