Mumbai, March 2025.

Kotak Private Banking*, a division of Kotak Mahindra Bank Ltd. (”Bank"), has launched the latest edition of its highly anticipated ‘Top of the Pyramid (TOP) Report’. This edition celebrates the 20^th anniversary of Kotak Private Banking, providing holistic financial solutions to India’s ultra-high-net-worth individuals

The latest Kotak Private TOP report offers deep insights into the spending and investment patterns as well as economic indicators of India’s Ultra-HNIs. It sheds light on their lifestyle choices, motivations, and aspirations. Beyond wealth creation, the report uncovers a deeper, more meaningful journey these individuals pursue—one that brings purpose and fulfilment to their Lives

As a long-standing partner of Ultra-HNIs and with the philosophy of helping clients live their purpose, Kotak Private Banking delves deeper into subjects that are closer to their hearts, making the report a unique and archetypal narrative on India’s growing affluent class. Commissioned to Ernst & Young LLP^ (EY), Kotak Private’s TOP report surveyed 150 wealthy individuals across India, offering some novel trends in their choices of investments, including their evolving roles as global investors in luxury and emerging digital trends.

Oisharya Das, CEO - Kotak Private Banking, Kotak Mahindra Bank Ltd., states, "Kotak Private’s TOP report continues to be an invaluable resource for understanding the nuanced behaviours of India's wealthiest individuals. As India's economic landscape evolves, our report reveals how Ultra-HNIs are diversifying their portfolios and embracing both domestic and global assets, setting the stage for a significant rise in their spending by 2028. This year's edition is especially significant, as it not only captures their financial decisions but also delves deeper into their lifestyle preferences, and the dynamics of family businesses* and estate planning*, offering a comprehensive picture of their lifestyles.

Saurabh Joshi, Partner – Wealth & Asset Management, EY India, states, “Kotak Private’s TOP report has been prepared with survey results and analysis of 150 Ultra-HNIs across India. The optimism of domestic economic growth and increase in private wealth is reflected in the aspirations of Ultra-HNIs and the savviness of their investments. The Indian Ultra-HNI is embracing a global identity as they transcend borders motivated by diverse factors. The Ultra-HNIs segment is one to watch, marked by dynamic growth, evolving needs, and a transformative shift in how wealth is managed and preserved across generations.