Gurugram, 15 May 2025.
The Derma Co., an active ingredient-led skincare brand from Honasa Consumer Limited, has partnered
with Zepto, India’s fastest-growing
quick commerce company, to provide essential summer skincare to Zepto’s
delivery partners in Jaipur. In a city where desert heat can be especially
harsh on the skin, this initiative aims to protect and uplift those who form
the backbone of the Pink City’s hyperlocal delivery ecosystem. With this
special initiative, Zepto’s continued its commitment to care-led actions that
safeguard delivery partner’s safety and health.
Snigdha Anand, VP – Marketing, Honasa Consumer
Limited, said, “At The Derma Co., we believe in delivering
science-backed skincare that solves real problems. Through our partnership with
Zepto, we’re proud to extend this philosophy to the delivery partners who work
tirelessly in challenging weather conditions. This campaign is a reflection of
our shared commitment to care not just for consumers, but also for the people
who keep essential services running. It underscores our belief in purposeful,
science-led skincare that goes beyond convention.”
Commenting on the campaign, Vikas
Sharma, Chief Operating Officer, Zepto, said “At Zepto, every delivery is powered by real people navigating the city
to serve users with speed and care. We’re committed not just to fast
deliveries, but also to the safety and well-being of those who make them
happen. Every store has a designated rest area for delivery partners—with
drinking water, hydration-focused refreshments, washrooms, and charging ports.
Our partnership with The Derma Co. helps us take this one step further by
protecting our partners during the harsh summer months.”
Set against the vibrant streets of Jaipur, the campaign
film follows Zepto’s
delivery partners as they navigate the city’s heat and hustle. Featuring real
riders receiving skincare kits, sharing stories, and smiling with gratitude,
the film captures their resilience and the joy of feeling seen. The activation
was carried out across Zepto’s dark stores in Jaipur, where riders collected
their kits and participated in the programme in dedicated rest areas. The
collaboration reflects both brands’ shared focus on the well-being and dignity
of delivery partners, who form the backbone of the quick commerce ecosystem.