Kota, June 2025.

Continuing its efforts to build a culture of road safety and awareness, Honda Motorcycle and Scooter India (HMSI) organized a road safety awareness programme in Kota, Rajasthan. Designed to inculcate road safety behaviour from a young age, the initiative brought together enthusiastic participation from more than 2200 students and staff members fromGovernment ITI- Chemical, Government ITI andOm Kothari Institute of Management & Researchfor learning and engagement through interactive sessions and hands-on learning on road safety.

The campaign engaged students through a series of sessions and activities, turning their everyday environment into a platform for learning safe road behaviour. The sessions were carefully curated to make learning both engaging and impactful. Participants were introduced to the basics of safe riding, including the importance of wearing helmets and following discipline while on the road.

The campaign in Kota adds to HMSI’s growing footprint in Rajasthan, where the company continues to work closely with local educational institutions to build a culture of road safety from the ground up. These efforts form a part of the company’s broader initiative to create a safer commuting environment by building awareness across age groups.

HMSI’s road safety initiatives have reached millions across India through a combination of on-ground engagement, collaboration with schools/colleges and traffic departments. The company remains committed to carrying forward its vision of safer roads by educating, engaging and empowering communities through sustained outreach.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools[i] and colleges is not only to create awareness but to introduce a safety culture in young minds and transform them to be the road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.

HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 10million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

1.    PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

2.    INTERACTIVE SESSION: Participants were given danger prediction training known as KikenYosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

3.    EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks. 

HMSI also recently launched its innovative digital road safety learning platform, E-Gurukul, this E-Gurukul platform offers training modules tailored for three specific age groups from 5 years till 18 years ensuring a comprehensive approach towards road safety. Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure inclusivity and regional relevance and E-Gurukul can be accessed at egurukul.honda.hmsi.in. The platform supports live streaming or downloading, and multilingual modules to ensure accessibility across diverse regions. The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices. The initiative will expand to cover schools in every state, promoting road safety education tailored to different age groups. Any school interested in accessing this information can contact Safety.riding@honda.hmsi.in.