Pune, August 2025.
Kinetic Green Energy and Power Solutions Limited, a
leading manufacturer of electric two and three wheelers in India, today
announced the signing of a Memorandum of Understanding (MoU) with IIFL Samasta
Finance Limited (ISFL), one of the country’s prominent NBFC and Micro Finance
Institution. The partnership aims to make electric mobility more accessible by
providing organised and competitive financing solutions for customers across
urban, semi-urban, and rural markets.
The program will commence in September 2025, aligning
with the festive season to leverage increased consumer demand for new vehicles.
Under this MoU, ISFL will act as an accredited financier for Kinetic Green’s
entire range of electric 2 & 3 wheelers and provide retail financing
solutions through its extensive financing network of 370 branches across 13
states—Bihar, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh,
Maharashtra, Odisha, Puducherry, Rajasthan, Tamil Nadu, Uttar Pradesh, and West
Bengal—ensuring deep penetration into urban, semi-urban, and rural regions.
The partnership includes a targeted outreach to over
200,000 pre-qualified ISFL customers for Kinetic Green’s products, supported by
joint marketing initiatives and co-branded promotional campaigns to amplify
visibility and strengthen financial accessibility in the electric mobility
sector.
Kinetic Green bolsters this partnership with a strong
nationwide network of over 600 dealers and a successful track record of selling
150,000+ electric vehicles. Its flagship lineup includes highly successful and well-established
products like E-Luna e2W, which has a versatile multi-utility vehicle platform,
perfect for B2C & B2B customers, the high-performance E-Zulu e2W
scooteroffering advanced features and convenience, and rugged Safar series of
e3W cargo and passenger vehicles offering operational excellence. This
partnership should enable people to switch to sustainable mobility with ease.
By making electric vehicles more accessible and feature - loaded, we hope to
encourage a larger segment of the population to embrace sustainable
transportation solutions and decarbonize last mile connectivity in India.
Speaking on the collaboration, Dr. Sulajja Firodia
Motwani, Founder and CEO of Kinetic Green, said, “We are thrilled to
join hands with IIFL Samasta Finance Limited, a pioneer in tailored retail
financing, to accelerate adoption of clean mobility solutions across India. By
combining Kinetic Green’s best-in-class electric vehicles with ISFL’s robust
financing platform, we are making it easier than ever for individuals and
businesses, especially in semi-urban and rural markets to adopt sustainable
transportation by bridging the financing gap. This partnership underscores our
commitment to environmental stewardship and inclusive growth as we work
together to electrify the nation’s streets.”
Mr. Venkatesh N, Managing Director, IIFL Samasta
Finance Limited said, “At IIFL
Samasta, our mission has always been to empower underserved communities through
inclusive financial solutions. This partnership with Kinetic Green marks a
significant step forward in combining sustainable mobility with accessible
credit. By enabling easy and affordable financing for electric two and
three-wheelers, we aim to not only promote green transportation but also
support economic empowerment across semi-urban and rural India. This initiative
further strengthens our green financing portfolio, reinforcing our commitment
to responsible and impactful lending.”
The signing of this MoU marks a pivotal step forward
for both organisations as they join forces to accelerate the adoption of
electric vehicles and advance the government’s vision for cleaner, greener
transportation. With this partnership, Kinetic Green strengthens its leadership
in India’s EV industry by creating a comprehensive ecosystem that seamlessly
integrates manufacturing, distribution, and financing, fostering meaningful and
sustainable transformation throughout the mobility landscape.