Gurugram, November 2025.

Samsung, India’s largest consumer electronics brand, today announced the launch of its smart clothing care solution, the latest Bespoke AirDresser™, designed to bring hygiene and sophistication to modern Indian homes.

With rising concerns around hygiene and environment, consumers today are more conscious about overall fabric care. Convenience has also become a key motivator, as frequent visits to laundry shops may not always be feasible, particularly for fabrics that require delicate handling. The Samsung Bespoke AirDresser™ offers an effortless solution for modern lifestyles, ensuring fresh, ready-to-wear clothes every day.

"At Samsung, we are committed to transforming everyday living through innovation that truly cares for people and their homes. With the Bespoke AirDresser™, we bring the power of advanced garment care to the modern Indian household. Intelligent features like Dual AirWash, Dual JetSteam and seamless SmartThings connectivity mean garments stay fresher, cleaner and more hygienically maintained, while the design integrates effortlessly into contemporary spaces. At a time when lifestyles are evolving and time is precious, the Bespoke AirDresser™ simplifies your routine without compromising on your hygiene, convenience or style,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

Advanced Care with Dual AirWash and Dual JetSteam

The Bespoke AirDresser™ brings professional-grade refresh and sanitization into homes, ensuring garments remain clean, crisp, and hygienic with every use. The Dual AirWash feature blows powerful jets of air and eliminates dust and 99% odours. The Dual JetSteam uses high-temperature steam to gently sanitise garments, eliminating up to 99.9% of viruses and bacteria, offering consumers the convenience of effortless, hygienic garment care and fresh, ready-to-wear clothes without harsh washing cycles.

Clean clothes more conveniently

The Bespoke AirDresser™ goes beyond simple cleaning as it helps reduce wrinkles and removes lingering odours, making your garments feel like new. The specially designed air hangers allow air to flow both inside and outside the garments, enhancing dust and contaminants’ removal. The Dual JetSteam which emits steam in 2 directions, helps to effectively smoothen out wrinkles, giving you a clean and more confident wear, every day.

Sleek Bespoke Design for Modern Closets

The Bespoke AirDresser™ stands out for its modern, minimalist design that seamlessly complements modern closets. It is a smart, stylish addition for consumers who value aesthetics as much as performance. Designed for the modern Indian consumer, the Bespoke AirDresser™ provides garment care which is a perfect fit for preserving garments that hold emotional and cultural significance - from wedding silks, chiffons, and heirloom sarees to premium woolens like cashmere, merino, and pashmina. It also caters to professional attire such as blazers and coats, helping users maintain an impeccable work wardrobe while extending the life of their clothes. With its Long Dress Zone, specially designed to hold long dresses, jackets and coats, it provides unmatched flexibility and convenience for diverse clothing needs.

Integrating intelligence with innovation, the Bespoke AirDresser™ connects through SmartThings, Samsung’s AI-powered ecosystem, which enhances performance with personalised care recommendations and easy maintenance.

With the launch of the latest Bespoke AirDresser™, Samsung continues to pioneer smart home innovations that combine hygiene, design, and intelligence, empowering consumers to care for their garments and their homes with ease and elegance, every single day.

The Samsung Bespoke AirDresser™ is priced at INR 156990 and is available at Samsung Stores at BKC, Mumbai and Opera House, Bengaluru as well as on Samsung Shop app. As part of an introductory offer, consumers can now avail the Bespoke AirDresser™ at an introductory offer price of INR 130490.