New Delhi, November 2025.
Wealthy.in, India’s leading wealth-tech
platform for mutual-fund distributors and wealth management professionals, has
raised ₹130 crore in a Series B round led
by Bertelsmann India Investments. The round also saw participation
from existing investor Alphawave Global, new investor Shepherd's Hill, and a
group of prominent tech entrepreneurs.
Founded by IIT–IIM alumni Aditya Agarwal and Prashant Gupta, Wealthy’s platform
processes over ₹300 crore in monthly transactions and works with a network of
more than 6,000 mutual fund distributors serving over 100,000 clients across
1,000+ towns. It has also emerged as India’s second-largest recruiter of
distributors, onboarding more than 350 every month. Client assets worth ₹5,000
crore are currently being managed on the platform.
Wealthy.in’s Series A was led by Alphwave Global in 2022 and in the last three
years the company's AUM has grown from ₹200 crore to ₹5,000 crore underlying
the rapid expansion of business. Wealthy has 20 offices across India, with a
strong presence in major cities including Bengaluru, Mumbai, Hyderabad,
Ahmedabad, Surat, Jaipur, Gurugram, Delhi, Faridabad, Ghaziabad, Lucknow,
Kanpur, and Kolkata — supported by a 250+ member team.
The fresh capital will accelerate Wealthy's mission to empower India's rapidly
growing mutual fund distributors (MFDs) with advanced AI-powered tools and
digital infrastructure,transforming how Indian investors save, invest, and
build long-term financial wealth.
With
mutual fund AUM at 75 lakh crore and India’s wealth management market projected
to double to 200 lakh crores by FY29, independent MFDs have become the backbone
and growth engine of the retail wealth industry. Their numbers have doubled to
nearly 2 lakh in the last five years, as investors increasingly prefer
independent distributors who are unaffiliated with product manufacturers and
can offer unbiased guidance.
Yet,
most lack the digital infrastructure, tools, and product access needed to
compete with institutional players. MFDs continue to spend nearly 70% of their
time on manual processes such as KYC and compliance, limiting their ability to
scale and focus on client engagement.
"India has a fundamental advice gap that technology alone cannot solve.
LIC serves over 40 crore customers, yet mutual funds have only 5 crore
investors—this gap exists because we have too few advisors, and the ones we
have lack the tools to scale," said Aditya Agarwal, Co-founder of Wealthy.
"MFDs have done a phenomenal job building trust and relationships, but
to scale to the next level, they needed technology investment that was missing
from the ecosystem. We've built a mobile-first, India-made solution designed
specifically for how Indians invest and how Indian advisors work. Our platform
combines the irreplaceable value of human advice with AI-powered tools,
enabling wealth partners to deliver institutional-quality service at scale.
This is how we'll bridge the advice gap and bring sophisticated wealth
management to millions.”
According to RBI data on Household Flow of Financial Assets, equity
mutual funds attracted ₹4.66 lakh crore in net inflows in FY25—an increase of
more than seven times in the last five years. While existing portfolios
continue to compound with market gains, new wealth creation is increasingly flowing
through managed investment vehicles like mutual funds.
"Our vision is to unlock a completely new
supply of wealth entrepreneurs across India,” said Prashant Gupta, Co-founder of Wealthy.“We're
seeing relationship managers, ex-bankers, and finance professionals leave
traditional roles to build independent practices. These professionals are
becoming true wealth entrepreneurs, running their own businesses and building
long-term equity. Wealthy provides everything they need: comprehensive
technology, professional tools, access to products across all asset
classes—mutual funds, equities, bonds, PMS, AIFs—combined with insurance and
financial solutions. This holistic approach empowers distributors to serve as
genuine wealth partners to their clients, not just product distributors. That's
the future we're building."
“Less than 15% of Indian households have any
exposure to the Indian equities market, either directly or indirectly. As India
marches on its way to being a developed country, we believe this number will
move closer to 60% and catch up with developed markets. Wealthy will play a
critical role in this mission as it provides cutting edge technology, as well
as access to multiple products to MFD’s all over the country. We are excited to
partner with Aditya and Prashant on this journey of financial inclusion and
creation of the next big wealth-tech platform in the country,” said Rohit
Sood, Partner at Bertelsmann India Investments.
Wealthy’s
AI-powered platform offers a complete 360° solution, combining investments -
mutual funds, stocks, PMS, FDs, fixed income securities - and protection
products like term and health insurance in one place. With dedicated apps for
both clients and distributors, it enables seamless access to 200+ financial
institutions across a full range of financial products across multiple asset
classes.
It
empowers independent distributors with:
●
AI-Powered Advisory
Workflows: Real-time alerts
for pending tasks, portfolio insights, risk tracking, and client
engagement—shifting them from reactive to proactive advisory.
●
AI-enabled
onboarding: Clients can now
complete KYC and start investing within two minutes
●
Enterprise-Grade
Distributor Tools: Personalized
websites, branded client applications, and professional marketing resources
that elevate MFDs to credible distributors with institutional-level digital
presence.
●
Data-Driven
Insights & Analytics: Advanced analytics
that provide distributors with portfolio performance tracking, client behavior
patterns, and business growth metrics to make informed advisory decisions.