Gurugram, January, 2026.

Samsung, India’s largest consumer electronics brand, today announced the launch of its all-new Sound Tower 2026 lineup, bringing powerful sound performance, enhanced portability, and immersive entertainment features to Indian consumers. It is designed to deliver an immersive party experience through both light and sound.

The new range includes ST50F and ST40F models, both engineered with Samsung’s upgraded acoustic architecture to create rich, room-filling sound, and dynamic visual effects.

“The new Sound Tower series reflects Samsung’s commitment to elevating modern entertainment by bringing immersive sound, dynamic lighting and versatile portability into one cohesive experience. As consumers increasingly look for audio solutions that effortlessly adapt to both indoor and outdoor lifestyles, the Sound Tower emerges as a true companion for every occasion. With its long-lasting battery performance, enhanced soundstage and customizable Party Lights+, this lineup empowers users to create memorable moments wherever they are,”said Viplesh Dang, Senior Director and Head of Visual Display Business, Samsung India

 Powerful Audio for Any Occasion

The 2026 Sound Tower models are built on Samsung’s upgraded acoustic architecture, engineered to deliver clear and balanced sound across diverse environments, with powerful output of up to 240W and an enhanced acoustic design that ensures clear, wide audio coverage. The design incorporates dual woofers and advanced waveguide-assisted tweeters to achieve wider sound dispersion and consistent clarity.

 Both models also support multiple sound modes to tailor output for popular listening scenarios. Users can enhance their experience with Auracast Group Play or pair two Sound Towers via Stereo Play for left-right channel separation.  

Portable and Long-Lasting Design

The new Sound Towers are designed to be the perfect companions for both home and outdoor entertainment, combining extended battery life. The ST50F delivers up to 18 hoursof uninterrupted playtime and comes equipped with a telescopic handle and wheels for effortless mobility, while the ST40F offers up to 12 hours of playtime with a convenient top carry handle, making it easy to take the party anywhere.

IPX4 water resistance provides added reliability during outdoor use, from monsoon fun to poolside gatherings.

Immersive Lighting and Entertainment Modes

The Sound Tower’s Party Lights+ system transforms any gathering into an immersive audiovisual experience. With five mood presets and six dynamic lighting patterns, users can create the perfect vibe using the Samsung Sound Tower App. The lighting system reacts in real time, analysing beats and frequencies to activate multiple LED zones in sync with the music. Effects such as Wave, Trail, Spark, Breeze, Flow and Flare help set a wide range of moods from festive, high-energy moments to relaxed, ambient settings, making the Sound Tower a vibrant centrepiece for any occasion.

Pricing and Availability 

Samsung’s 2026 Sound Tower models will be available on Samsung.com, leading offline retailers and major e-commerce platforms, starting at a price range of INR 25500.