Jaipur, June 2026.

India Yamaha Motor (IYM) Pvt. Ltd. today announced the arrival of its All India ‘Xplore India on XSR’ campaign in Jaipur, marking another significant milestone in the ongoing customer journey initiative that celebrates the spirit of exploration, unity and motorcycling passion across the country. Having commenced from Srinagar in Jammu & Kashmiron 2nd June 2026, the riders have successfully covered 1,300 kilometres, traversing key destinations, Amritsar, Attari, Ludhiana and Delhi, as they continue their 21-day, approximately 6,000-kilometre journey towards Kanniyakumari.

Conceptualized as a symbolic journey from Kashmir to Kanyakumari, the initiative aims to bring riders together across the country while celebrating India’s rich cultural landscape, highlighting the shared bond that motorcycling creates beyond regions, languages and backgrounds. The journey is being undertaken by passionate riders embracing the spirit of adventure, with the Yamaha modern-retro sport XSR155 accompanying them, a motorcycle that seamlessly blends timeless design with modern engineering.

As part of the Jaipur leg of the journey, Yamaha organized a special XSR Café Meet-Up, bringing together the growing community of XSR enthusiasts in the region. The meet-up saw the participation of 40  XSR155 riders in the Pink City, gathering to welcome and interact with the fellow XSR155 riders undertaking the cross-country expedition. An integral part of the ‘Xplore India on XSR’ campaign, through these engagements, Yamaha aims to further strengthen its Blue Streaks Community – an initiative that brings together Yamaha riders from diverse backgrounds, united by their shared passion for motorcycling and love for the Yamaha brand – that creates a lasting connections and lifelong Yamaha ambassadors.

As the riders continue their journey across highways, mountain roads, urban environments and coastal stretches, the initiative highlights not only the endurance of the motorcycle but also the passion and adventurous spirit that define both Yamaha and its riders.

The XSR155 is Yamaha’s modern-retro sport motorcycle powered by a 155cc liquid-cooled, 4-stroke, SOHC, 4-valve engine with Variable Valve Actuation (VVA) and built on Yamaha’s proven Deltabox frame. The motorcycle is equipped with features such as Traction Control System (TCS) and an Assist & Slipper clutch. Together, these deliver a well-balanced combination of performance, agility and rider confidence, making it ideally suited for long-distance touring across varied road and weather conditions.