Hyderabad, July 2026.

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers Limited (ABD) has arrived in Telangana with the launch of 3 award-winning whiskies – AODHIrish Whiskey, WOODBURNS Contemporary Rare Indian Whisky and YELLO Designer Whisky. ABD Maestro is co-founded by Bollywood superstar Ranveer Singh.

AODH is a classic Irish whiskey— triple-distilled for that famously smooth, easy-drinking character. WOODBURNS is India's award-winning pride; the first-ever Indian brand to win the Revelation Blended Whisky Award and Grand Gold at the 27th Spirit Selection by Concours Mondial de Bruxelles (2025). YELLO breaks the rules altogether — a bold, design-forward cross-continental blend of Scotch and Indian malts- crafted for the modern Indian.

The launch of the 3 super-premium whiskies marks a significant step in ABD Maestro's journey in the strategic market of Telangana.

Announcing the debut at a launch event in Hyderabad, Bikram Basu, Managing Director, ABD Maestro, said: “Telangana, and Hyderabad in particular, has evolved into a market where super-premium alcohol beverage consumption is driven by consumers looking to drink better. Consumers here understand quality and great craftsmanship, given its own heritage. This is an exciting market for ABD Maestro, as all 3 brands, Aodh Irish Whiskey, Woodburns Contemporary Indian Whisky and Yello Designer Whisky offers very distinct experiences for consumers who are reimagining modern luxury.”

Hyderabad has become one of India's most future forward drinking capitals — a place where a strong pub, bar and restaurant culture, a young cosmopolitan crowd and a taste for global experiences mean new brands are sought. That curiosity extends beyond the capital, with super- premium spirits finding growing audiences in cities like Warangal, Karimnagar, Nizamabad, and other towns.