Gurugram September, 2025.

Samsung, India’s largest consumer electronics brand, today announced ‘The Big Bespoke AI Festival’, its biggest festive celebration, offering consumers exciting deals and rewards across its Bespoke AI digital appliances. Valid until October 26, 2025, the campaign will help consumers upgrade their homes with Samsung’s latest AI-powered innovations through exclusive offers, cashback, and festive rewards. With this campaign, Samsung is making connected, intuitive, and energy-efficient technology more accessible to Indian consumers this festive season.

During the ‘Big Bespoke AI Festival’, consumers can enjoy cashback of up to INR 50000 on select Bespoke AI appliances and discounts of up to 47% across a wider range of models. The offers span across refrigerators, washing machines, microwaves, and air conditioners, making it the perfect time to upgrade to Samsung’s latest innovations. To make the upgrade even more seamless, Samsung is also offering flexible finance options with zero down payment, along with a special ‘1 EMI Off’ benefit on select refrigerators and washing machines through its 20/5 finance scheme. In this scheme, Samsung pays the first EMI, while consumers pay advance EMI for 5 months at the time of purchase. The remaining amount is charged as no-cost EMI over 20 months.

“With ‘The Big Bespoke AI Festival’, we are bringing Samsung’s most advanced, consumer-first innovations to Indian homes. The Bespoke AI range is designed to go beyond convenience, simplifying daily life while offering personalized, energy-efficient experiences across categories. This is Samsung’s way of celebrating the festive season with our consumers, by making connected and intuitive technology more accessible through exclusive offers, cashback, and extended warranties. This campaign reflects our commitment to innovation and truly complements the evolving lifestyles of Indian consumers," said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

Consumers can also avail exciting offers on Samsung’s Bespoke AI ACs, with savings of up to INR 21000 on purchases made between September 22 and November 10, 2025. The benefits include GST reduction savings, extended warranty, free professional installation on Bespoke AI ACs, and cashback on select models, making it the perfect time to bring home advanced cooling with Samsung.

Adding to the festive excitement, Samsung is offering a complimentary Borosil Kit with select microwave models. Consumers will also benefit from Samsung’s industry-best warranties, including a 20-year warranty on the Digital Inverter Compressor in refrigerators and the Digital Inverter Motor in washing machines, ensuring peace of mind for years to come.

The full range of festive offers are available across Samsung retail outlets, leading e-commerce platforms, and Samsung.com. Whether it is hosting family dinners, storing more delicacies, or simply adding a touch of personalized style to their homes, now is the perfect time to bring Samsung Bespoke appliances home.