Jaipur, November 19, 2025.

Jaipur’s small and medium businesses (SMBs) are entering their most confident decade yet. New LinkedIn research finds that 9 in 10 SMBs (96%) in Jaipur are already investing in or planning AI adoption, indicating how technology has moved from experiment to infrastructure. At the same time, 93% of decision-makers expect growth in the next 12 months - signalling a sector that’s not just hopeful but rebuilding around smarter systems, skilled talent, and trusted digital platforms.

Evolution is survival, not optional for Jaipur’s SMBs

Behind their confidence lies urgency. AI is no longer a buzzword, but the new baseline for growth. The research shows that 59% of the city’s SMBs now see AI and automation as essential for staying competitive,  51% view digital transformation as critical for long-term survival, and 46% rely on operational efficiency to protect margins.

KumareshPattabiraman, Country Manager, LinkedIn India said, “Jaipur’s SMBs are proving that innovation isn’t confined to metros. What we see here is a decisive shift from experimenting with digital tools to embedding AI at the core of how businesses hire, operate, and thrive. Entrepreneurs in Jaipur are pairing technology with a strong skills-first mindset, building organisations that can scale confidently in the AI economy. At LinkedIn, our mission is to fuel this momentum by giving every business access to the right network, the right clients, and the right talent, all in one place, to turn their ambition into real, measurable growth.”

AI becomes the new operating system for growth

AI is now at the centre of how Jaipur’s SMBs hire, market, and grow. Nearly all surveyed businesses report using or plan on using AI to automate workflows (92%), enhance analytics and business intelligence (96%), and streamline hiring, marketing, and sales (over 90%).

Hiring is shifting decisively towards capability over credentials. SMBs now  value digital literacy and AI fluency (70%), problem-solving (52%), and data analysis (45%) over traditional credentials. To find this talent, 69% already use AI hiring tools, citing stronger planning and more engaged candidates.

Marketing and sales are evolving just as quickly. 81% of SMBs now use AI marketing tools, with 95% investing up to half their budgets in them. In sales, 76% rely on AI for sharper customer insights and pricing optimisation, enabling them to operate with the maturity of far larger enterprises.

Rahul Karthikeyan, Chief Marketing Officer, Scalersaid,“Scaler’s recent campaigns have seen strong performance through precise audience targeting and data-driven optimisation. Sponsored Content, especially vertical formats, delivered a 20% higher lead-to-payment conversion than static formats on other channels. In August alone, LinkedIn generated about 70–80 new payments with a return on spend (RoS) of 2.2. We plan to further scale this high-impact channel while maintaining cost-per-sale efficiency.”

Trust is the new competitive advantage

Even as they adopt AI at speed, SMBs are discerning about where they place their trust. A striking 96% say platform credibility outweighs cost or convenience. Their top considerations are data security (87%), seamless integration (80%), and clear ROI (71%). Together, these shifts signal the rise of a smarter, more resilient SMB ecosystem - one that is not just adapting to the AI era but actively shaping it.